and what we believe
Key performance indicator (KPI) is a metric that is used to measure success in achieving company, department or individual goals. KPI helps to understand how effectively tasks are performed and whether the planned results are achieved.
For example, for the sales department, a KPI might include the number of deals closed or the volume of revenue. For the HR department, it could be a reduction in the turnover rate or the time it takes to close vacancies. Each KPI is developed taking into account the specifics of work and the company's strategic goals.
It is important that KPIs are measurable, achievable and relevant. For example, instead of a vague goal of "increase sales", it is better to set a specific KPI: "increase sales by 15% for the quarter".
KPIs help employees focus on priorities and understand what results are expected of them. For management, it is a monitoring and evaluation tool that allows them to correct actions in a timely manner.
Systematic use of KPIs increases the transparency of processes and helps all participants to move towards a common goal.