Product Marketing Manager | HRsync Experts

Karina Malikova

Marketing and Project Manager

Karina is a marketing and management professional with over six years of experience in building efficient processes and driving business success.

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She specializes in creating training strategies that deliver real results — designing programs that build both professional skills and essential soft competencies. Her mission? To make learning clear, practical, and inspiring so every employee can contribute their best to the team and the company.

Catherine is also the mind behind soft skills training for engineers and management programs for executives. Beyond developing courses, she actively shares her expertise at IT conferences, where she speaks about skills development and preparing for job interviews.

Ekaterina was particularly proud of creating a learning management system (LMS) from scratch. She organized all the processes so that the platform would really help people to learn and grow.

For Catherine, employee development isn’t just a buzzword. It’s a key driver of business success. In our blog, she shares practical insights on how to transform training from a dull obligation into a powerful tool that motivates, empowers employees, and delivers real business impact.

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Having worked in international companies, she has successfully launched and scaled projects, streamlined team operations, and improved cross-department communication. Her main focus? Creating strategies that enhance collaboration, boost transparency, and help businesses achieve their goals. She leverages advanced project management tools and HR solutions to keep workflows smooth, tasks well-coordinated, and employees engaged. Within the marketing team, Karina develops and implements processes that optimize performance and ensure seamless collaboration with other departments. She knows that the success of any marketing project depends on how well specialists work together, which is why she prioritizes task management, resource allocation, and the use of HRM systems to improve team synergy. Beyond internal operations, Karina is also passionate about organizing both online and offline events—creating opportunities for employees to grow, connect, and develop both personally and professionally. In the HRsync blog, she shares practical, no-nonsense advice on structuring company processes, fostering employee development, and improving team dynamics. Whether you’re looking to streamline workflows or elevate your HR strategy, Karina’s insights will help you make it happen.

Within the marketing team, Karina develops and implements processes that optimize performance and ensure seamless collaboration with other departments.

She knows that the success of any marketing project depends on how well specialists work together, which is why she prioritizes task management, resource allocation, and the use of HRM systems to improve team synergy.

Beyond internal operations, Karina is also passionate about organizing both online and offline events—creating opportunities for employees to grow, connect, and develop both personally and professionally.

In the HRsync blog, she shares practical, no-nonsense advice on structuring company processes, fostering employee development, and improving team dynamics. Whether you’re looking to streamline workflows or elevate your HR strategy, Karina’s insights will help you make it happen.