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Employee value proposition (EVP)

What is an employee value proposition (EVP)?

Main HR glossary Employee value proposition (EVP)

Employee value proposition (EVP) is the unique set of benefits and experiences a company offers employees in exchange for their skills, efforts, and commitment. It defines what makes a company an attractive place to work.

EVP includes:

  • Compensation: competitive salaries and financial rewards.
  • Benefits: healthcare, retirement plans, and wellness programs.
  • Growth opportunities: career development, training, and mentorship.
  • Company culture: values, work environment, and leadership style.
  • Non-monetary perks: flexible schedules, remote work options, and recognition programs.

When a company wants to attract top talent, it needs more than just a competitive salary. A strong EVP highlights why employees should choose and stay with the company, making it stand out in the job market.

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