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Employer brand

What is an employer brand?

Employer brand is the company’s reputation as a place to work. It reflects how the company treats its employees, the work environment it offers, and the values it upholds.

A company with a strong employer brand might offer flexible schedules, career growth opportunities, and a supportive culture — all of which attract top talent looking for a reliable and rewarding place to work.

Building an employer brand involves shaping the company’s image on job platforms, social media, and professional communities. For example, businesses can share employee success stories, highlight corporate values, and showcase career opportunities to engage potential candidates.

Key factors in employer branding include employee feedback, workplace culture, and growth opportunities. A great employer brand doesn’t just make a company appealing — it also reduces hiring costs since job seekers are naturally drawn to companies with a strong reputation

With competition for talent increasing, employer branding is becoming a major priority — especially for attracting younger professionals who value culture and work-life balance as much as salary.

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Soft skillsMental health at workHR processesHiring processProfessional developmentSoftware as a service (SaaS)HR management softwareBackground checkTalent acquisitionNew employee introductionHourly employeeContinuous performance managementAbsenteeism policyDirect reportsBehavioral interviewBehavioral competenciesPerformance improvement planFloating holidayTermination letterJob evaluationOffboardingDisability leaveSick leaveLeave of absenceTime trackingHoliday payAgile methodologyOrganizational chartEmployee experiencePaid time off (PTO)Onboarding processZero-based budgeting (ZBB)Job dissatisfactionNepotismIndependent contractorMetricsLoyalty of employees (eNPS assessment)Cross-functional teamsMatrix organizationTurnover rateVacancy rateCompetencyHoliday accrualCompensationCore competenciesKey workerKey Performance Indicator (KPI)Employee classificationEmployee directoryCareer siteCareer growthCareer pathCareer plateauWorkforce planningArtificial intelligence in HRHuman resources information system (HRIS)Intellectual propertyEmployee Net Promoter Score (eNPS)Employee life cycleRevenue per employeeHarassmentJob instructionDocument management in HRVoluntary benefitDisciplinary proceduresDisciplinary actionBusiness partnershipHR dashboardHybrid work modelBusiness agilityFlexible working hoursExit interviewEmployee burnoutOne-on-one meetingsRecruitment funnelEmployee engagementInternal recruitmentVirtual HRVertical organizationWellness programsGross incomeGross amountGross wagesEmployer brandEmployee benefitsSick leave payWell-beingHR business partnerEmployee databaseBuddy systemOutstaffingOutsourcingHR auditAssesment centerUpskillingHR analyticsJob analysisTraining needs analysisWorkforce utilization analysisWorkforce availability analysis

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