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Retention strategy

What is a retention strategy?

Main HR glossary Retention strategy
A retention strategy is a set of actions and methods companies use to keep employees, reduce turnover, and improve job satisfaction. The goal is to create a work environment that motivates employees to stay long-term.

If a company is experiencing high employee turnover, it develops a retention strategy that may include:

  • Motivation and recognition: reward systems such as bonuses, incentives, or public acknowledgment of achievements.
  • Training and development: career growth opportunities, skill-building workshops, and mentorship programs.
  • Flexible work conditions: options like remote work, flexible schedules, or additional time off.
  • Company culture: fostering an inclusive, supportive workplace where employees feel valued.

An effective retention strategy helps businesses lower turnover, boost productivity, and increase employee loyalty.

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