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Sourcing

What is sourcing?

Sourcing is the process of actively searching for and attracting candidates for job openings using various tools and technologies. It’s more than just posting job ads. It involves targeted market research, candidate analysis, and proactive engagement.

For example, if a company needs to fill a highly technical role with a limited talent pool, an HR specialist uses sourcing to find potential candidates on platforms like LinkedIn, industry forums, or resume databases even if those professionals haven’t applied for the job.

Sourcing typically involves several key steps:

  • Finding candidates: searching through social media, professional networks, and databases.
  • Evaluating candidates: analyzing resumes, skills, and experience.
  • Engaging candidates: reaching out with job opportunities.
  • Building talent pipelines: maintaining relationships with potential hires for future openings.

Sourcing speeds up the hiring process, especially for specialized roles where top talent isn’t actively job-seeking. Companies that invest in sourcing can attract top professionals without waiting for applications to come in.

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