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Zero-based budgeting (ZBB)

What is zero-based budgeting?

Zero-based budgeting (ZBB) is a financial planning method where every expense is evaluated from scratch, rather than being based on previous budgets. Each cost must be justified anew to ensure that resources are allocated efficiently.

For example, instead of automatically funding the marketing department at last year’s level, the company analyzes which campaigns will bring the most value and allocates funds accordingly. This approach helps focus spending on the most impactful initiatives rather than carrying over unnecessary costs.

Zero-based budgeting allows businesses to identify inefficiencies, cut unnecessary expenses, and optimize their budget. However, it requires detailed analysis and significant time investment, which can be challenging for large organizations.

This budgeting method is especially useful during financial downturns or cost-cutting periods, as it forces companies to prioritize spending based on actual needs and expected returns.

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